HERE IS THE PRESS FOR THE BOOK SINCE ITS RELEASE IN DECEMBER.
CLICK ON THE MAGAZINE NAME TO LINK TO THE ORIGINAL WEBSITE.

GET LOST BOOKS
Ami Sioux Reykjavik 64 08N 21 54W
Every major city contains at least two wholly distinct cities– the city that emerges from the guidebooks, and the city that
people actually live in. So how can you convey the latter between the covers of a book? Artist Ami Sioux offers a brilliant
solution, which, like most brilliant ideas, is utterly simple. Sioux asked 50 residents of Reykjavik to sketch maps leading
to their favorite places. Facing these maps are color photos of the sites. Most of the sketches contain enough details to
allow us to plot them against a standard map and find the sites, though it might still feel like following a pirate map to buried
treasure. And in a sense they are buried treasures since the sites might appear nondescript, “my home when I was four years
old,” a fish store with“ really good homemade fishcakes, an old graveyard, a biker bar” ,but each one is guaranteed to be
special,because, by definition, each one is special to somebody who lives there. Sioux’Äôs photos seem to be probing to reveal
the personal values hidden in each site. If I were visiting Reykjavik, I would definitely let this book lead me into neighborhoods
I might otherwise never know existed, and which no guide book would deign to notice. I would love to see something like this
for every great city in the world. Series editors: take note!

March 25, 2007 THE NEW YORK TIMES STYLE MAGAZINE


JANUARY 6, 2007 SOCIAL PRACTICE

JANUARY 4, 2007 COOL HUNTING


JANUARY 5, 2007 TRAVELISTIC.COM


DECEMBER 20, 2006 GOGO PARISBY CLAIRE THOMSON.


DECEMBER 2, 2006 A SHADED VIEW ON FASHION BY DIANE PERNET


DECEMBER 1, 2006 STANDARD MAGAZINE BY DAVID GARCHEY